Now they Notice

So I have been departing from BofA for months.  I even sent them a break-up email in December.  December 2012.  I told them that I was leaving.  I have slowly and methodically been disentangling myself from their clutches.  Kind of like a long-term ex – every day you find something else that needs to be removed.

I moved all of my automatic payments.  I moved all of my cds.  This is important.  I am a consultant.  I don’t make a lot of money, nor do I have a lot of long term promises in my career, so I set up a system of rolling cds when I went into this field and it has saved my fat from the fire more times than I can count.  Now I have to set up that nifty little system again, elsewhere.   It is not a big deal, it is just annoying.

I didn’t realize all of the transactions I had going in and out of the megalithic institution, until I went to remove them.  Even though I kept them updated, every step of the way.  I would send them a note letting them know I was one step closer to departure, they never responded.   They didn’t even notice until my account balances fell below $25.  I have received multiple notices that my account balance has fallen below $25.  That is just sad.  They only care, when they legally have to care.  What a shame.

Let’s get real.  I am a very small fry in a much bigger pond.  My numbers aren’t high enough that they are going to tip the balance sheet one way or the other, I know that.  What I am is a long-time customer.  BofA and I had a relationship for a very long time.  Another metric of stability is churn.  Everyone who is talking about customer service mentions churn.  Sad part is additions are the only things rewarded.  No one give a rat’s ass about the existing customer.  It isn’t until the existing customer becomes a past customer and part of churn that the machine even notices them.  This is sad.

In some ways, I think this passion to break off with BofA has influenced other parts of my life.  I had been a long time customer of Sprint  and I am not there anymore either.  Customer service is a huge differentiator in this world of service providers.  I can get the good elsewhere – how I am treated along the way is what is valuable to me.

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